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Strong Museum Breaks Ground on Expansion Project

On July 12th, the staff of the Strong Museum of Play officially broke ground on a $57 million expansion project, which will be the centerpiece in the soon-to-be-developed Neighborhood of Play — a one-of-a-kind, world-class destination that is slated to be completed by 2020.


Clay Girouard, President and Creative Director at Dunn and Rice Design (shown playing in the dirt with co-workers Gloria Kreitzberg and Betsy Martin), was willing to lend a hand in getting the project started — with good reason. Dunn and Rice Design was chosen as the Neighborhood’s branding and marketing agency to develop a logo, brand messaging, and branding system for the Neighborhood of Play. What an honor to be selected to work with all of the great people at the Strong Museum and the Neighborhood’s development partners — the Hampton Inn and Konar Properties. 


The first construction workers to be called to break ground were a ground of Strong Museum kids who did their job with enthusiasm. Dignitaries from Rochester and Monroe County were present and all had the opportunity to speak a few words about the new Strong Museum expansion, the Neighborhood of Play, and how the State of New York, Monroe County, and the City of Rochester will benefit from having this unique destination in our area. 


In addition to the National Museum of Play, the new destination will consist of pedestrian-friendly streets, restaurants and shops, a design-forward Hampton Inn, a residential area with condominiums and townhouses, and fun surprises on every block. The Neighborhood will attract people from all over the world and our community will benefit greatly from the prestige and revenue it will bring.

Stay tuned for the big reveal of the Neighborhood of Play’s new logo design. 

See more photos on our FACEBOOK page.


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