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4 Benefits of Investing in Professional Logo Design Services

There's so much competition as an entrepreneur or large corporation. Regardless of what services you provide, you need to stand out from the pack. One of the best ways to do so is with proper branding that people recognize immediately. That's why it's important to invest in logo design services. Here are some reasons why you should hire a professional to create your logo design instead of attempting it yourself.

1. Brand Recognition

According to Zippia, nearly 80% of people recognize a brand based on its logo. When you see Tony the Tiger, you automatically think of Kellogg's Cornflakes. Macintosh computers successfully took a bitten apple and made it an instantly recognizable symbol for their revolutionary computers. A local design professional can do the same for you.

2. Professional Quality

Free sites like Canva and other services may allow amateurs to tinker with simple logo creation. However, it won't have the same quality as a design professional. A logo designer understands color theory, market trends, graphic design rules, and how a logo will look in print.

3. Create Something Unique

If you're not a creative professional, it may be hard to think outside the box and turn standard imagery into something unique. A professional designer has to do that all day, every day. They can take one apple, flag, or animal symbol and create something different every time.

4. Package Ideas

Any successful company that wants to market itself well will use its logo in more than one spot. Even if you have a web-based company, think about how your logo may look on your printed company letterhead, mugs, T-shirts, banners, and more. A professional designer automatically takes these things into account and will design your logo with these elements in mind. When they present your logo, they'll show you how it looks in various product mockups.

Never underestimate the value of professional quality logo design. Marketing and branding matter when you want to stand out from a sea of new companies worldwide. A good logo is vital in creating impactful branding that people instantly recognize for years to come. Contact Dunn and Rice Design today for a consultation.

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