What We Do

Our marketing agency provides a wide range of services to businesses in Rochester, NY, and beyond. Whether you need a corporate identity system or a custom logo design, our goal is help your company thrive.

Branding

BRANDING EXPERTS SINCE 1987

What is branding?

Ask 10 people what branding is all about and you’re likely to receive 10 different answers. Many business owners think that if their logo was created by a graphic design professional, that they are able to check branding off of their list of marketing projects. Although your logo design is the foundation of your brand imagery, the truth is that branding is more about the promise of what customers can expect from your brand, and the emotional attachment and loyalty that develops when your brand delivers on that promise.

Dunn and Rice Design's initial strategy services includes discovering your brand's mission and values, what makes your company and/or products unique, and how you want your brand to be perceived. That's when the real fun begins. Our graphic design team, copywriters, and marketing professionals will express your brand voice by developing branded imagery and messaging in a consistent manner across all touch points where your brand will be experienced. Creative branding services may include developing a custom logo design, website design and development, print and digital advertisingmarketing and promotional materials, and package design.

Customized Branding Solutions

We develop customized branding strategies that capture the essence of your business, its values, and personality. A solid branding strategy should be at the heart of every graphic design or marketing initiative.

Our Goals for Your Brand

  • To ensure that your brand is unique and differentiates you from your competitors
  • To develop a brand that creates loyalty and advocates
  • To implement strategies and tactics that move your business forward

Branding Services

  • Branding strategy and consultation 
  • Custom logo design  
  • Brand identity design
  • Tagline and key messaging development   
  • Marketing strategy and implementation
  • Brand standards guidelines design


Logo Design

The graphic design team at Dunn and Rice will create a distinctive and memorable logo that captures the essence and personality of your business. We create logos that allow you to stand out from your competitors, whether you have a start-up business and need a brand new logo design, or a well established company looking to refresh your brand. Why choose Dunn and Rice Design to create a custom logo for your company? Our graphic designers are not only experienced, but they're also artists—which cannot be said for all graphic designers. This allows us to create custom artwork for icons and illustrative typographic treatments that are unique and creative. More

Corporate Identity

Your corporate identity, also known as corporate ID, is much more than your logo design, business cards, and letterhead. It's creating one consistent look and feel throughout all of your marketing and advertising materials and at every touchpoint that your audience experiences your brand. Identity design is the visual components of your brand. We are experts in corporate identity and will create customized corporate identity materials for your business that will bolster your brand. More

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DOES YOUR COMPANY NEED BRANDING?

Yes, It Does

Many small-to-mid size business owners do not have experience with branding or understand its importance in marketing their companies. As the captain of your ship, you know how to do what you do best. You know how to run your business, apply your industry knowledge, and put many hours of hard work on the clock. Our branding, graphic design , and marketing professionals bring a depth of knowledge and experience that takes decades to fully understand. We’ve helped local businesses, as well as global Fortune 500 companies successfully brand and market their companies and products for decades.

Branding Services Process

At Dunn and Rice Design, we utilize a proven branding process. We begin with an in-depth interview to learn what you envision your brand to be. After we’ve completed our research, we’ll develop a brand strategy that we will use as a foundation for all future marketing campaigns. Whether you’re a new startup business or an established company, our branding experts, along with some of the best graphic designers in Rochester, NY, are here to help. We welcome the opportunity to show you how partnering with us for all of your branding services is a smart choice. CONTACT US to learn more.

Let’s Start Something

We pride ourselves on building genuine, lasting relationships with our clients. If we’ve captured your attention all the way to the end of the page, then you just may be ready to contact us.

Go For It!