INNOVATIVE PACKAGE DESIGN SOLUTIONS
Why D&R for Package Design?
The package design experts at Dunn and Rice Design have built their reputation on premier graphic design and packaging design strategy and services. For three decades we've provided global and local consumer product companies with superb package design and label graphics. At D&R, we'll ensure that your packaging drives your brand and communicates your product’s value to the consumer in a memorable, and attention-grabbing manner. The result: increased sales. Our goal is to develop packaging that springs from shelves that are often filled with visual clutter.
Branding and Package Design
Packaging design that supports your brand's personality in tone, graphics, and messaging, will give you a competitive edge at the shelf. When competing products are similar in substance and price, consumers often purchase one product over another because of an emotional connection to the brand. Brands that evoke a positive emotional response within us—comfort, excitement, happiness, nostalgia—will often win over product attributes and price. We begin each package design project with a branding analysis to determine if adjustments need to be made with your current brand strategy so that the package that we design will stand out among a wall of competing products.
First we'll meet with you to discuss your package design goals, and learn about your target audience and competitors. Then we'll explore the environment(s) where your product will be experienced to learn where your product will be positioned with regard to your competitors. We'll review your package design requirements, timelines, budget, and much more. We'll develop an estimate and once approved, begin the creative process. From package design concept to production art, we can assist with all of your packaging needs.
It's All in the Details
At Dunn and Rice Design, we understand the practical ins and outs of packaging design. We work hard to ensure that your package is structurally sound and that we meet legal requirements and guidelines. We provide innovative, and functionally sound structural design as well as graphics and imagery. We understand that visual and verbal elements of your packaging are just as important as the structural design, so we take great care in developing packaging that's successful at the shelf—from concept to 3D prototypes. Our graphic design team is detail-oriented and organized. You can trust that we will create your package design with great visual impact.