INNOVATIVE PACKAGE DESIGN SOLUTIONS
Why D&R for Package Design?
The packaging design experts at Dunn and Rice Design have built their reputation on premier graphic design and package design services. For three decades we've provided global and local consumer product companies superb package design services. We specialize in packaging design and will ensure that your package drives your brand and communicates your product’s value to the consumer. The result: increased sales. Our goal is to develop packaging that springs from shelves that are often filled with visual clutter.
Branding and Package Design
Packaging that has been designed to support your brand's personality in tone, graphics, and messaging, will give you a competitive edge at the shelf. When competing products are similar in substance and price, consumers often purchase one product over another because of an emotional connection to the brand. Brands that evoke a positive emotional response within us—comfort, excitement, happiness, nostalgia—will often win over product attributes and price. We begin each package design project with a branding analysis to determine if adjustments need to be made with your current brand strategy so that the package that we design will stand out among a wall of competing products.
First we'll meet with you to discuss your goals, and learn about your target audience and competitors. Then we'll explore the actual environments where your product will be experienced to learn where your product will be positioned with regard to your competitors. We'll review your packaging requirements, timelines, budget, and much more. We'll develop an estimate and once approved, begin the creative process. From concept production art, we can assist with all of your package design needs.
It's All in the Details
At Dunn and Rice Design, we understand the practical ins and outs of package design. We work hard to ensure that your packaging is structurally sound and that we meet legal requirements and guidelines. We provide innovative, and functionally sound structural design as well as graphics and imagery. We understand that visual and verbal elements of your packaging are just as important as the structural design, so we take great care in developing packaging that's successful at the shelf—from concept to 3D prototypes. Our graphic design team is detail-oriented and organized. You can trust that we will create your package design with great visual impact.