What We Do

Our marketing agency provides a wide range of services to businesses in Rochester, NY, and beyond. Whether you need a corporate identity system or a custom logo design, our goal is help your company thrive.

Package Design


Why D&R for Package Design?

The packaging design experts at Dunn and Rice Design have built their reputation on premier graphic design and package design services. For three decades we've provided global and local consumer product companies superb package design services. We specialize in packaging design and will ensure that your package drives your brand and communicates your product’s value to the consumer. The result: increased sales. Our goal is to develop packaging that springs from shelves that are often filled with visual clutter.

Branding and Package Design

Packaging that has been designed to support your brand's personality in tone, graphics, and messaging, will give you a competitive edge at the shelf. When competing products are similar in substance and price, consumers often purchase one product over another because of an emotional connection to the brand. Brands that evoke a positive emotional response within us—comfort, excitement, happiness, nostalgia—will often win over product attributes and price. We begin each package design project with a branding analysis to determine if adjustments need to be made with your current brand strategy so that the package that we design will stand out among a wall of competing products. 

Our Process

First we'll meet with you to discuss your goals, and learn about your target audience and competitors. Then we'll explore the actual environments where your product will be experienced to learn where your product will be positioned with regard to your competitors. We'll review your packaging requirements, timelines, budget, and much more. We'll develop an estimate and once approved, begin the creative process. From concept production art, we can assist with all of your package design needs.

It's All in the Details

At Dunn and Rice Design, we understand the practical ins and outs of package design. We work hard to ensure that your packaging is structurally sound and that we meet legal requirements and guidelines. We provide innovative, and functionally sound structural design as well as graphics and imagery. We understand that visual and verbal elements of your packaging are just as important as the structural design, so we take great care in developing packaging that's successful at the shelf—from concept to 3D prototypes. Our graphic design team is detail-oriented and organized. You can trust that we will create your package design with great visual impact.

Production Art

We do it all—from creating pre-press digital files with technical accuracy and consistency to illustrating and producing 3D prototypes—and we do it well. It takes a graphic designer who understands the printing process and thrives on organization and attention to detail for successful production art results. More

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  • Strategy and Consultation  
  • Online and In-Store Research
  • Competitive Research and Analysis
  • Product Naming
  • Product Name and/or Brand Logo Design
  • Key Messaging and Tagline Development
  • Packaging Concepts and Graphic Design 
  • 3-D Prototype Illustrations
  • Product Photography and Manipulation
  • Line Extension Design and Production Art 
  • Sell Sheet and Promotional Design
  • Point-of-Purchase and Display Design 
Let’s Start Something

We pride ourselves on building genuine, lasting relationships with our clients. If we’ve captured your attention all the way to the end of the page, then you just may be ready to contact us.

Go For It!