What We Do

Our marketing agency provides a wide range of services to businesses in Rochester, NY, and beyond. Whether you need a corporate identity system or a custom logo design, our goal is help your company thrive.

Logo Design

YES, YOUR LOGO IS THAT IMPORTANT

Ask Yourself

Does your logo design have visual impact? Is it unique and memorable? Does it truly reflect the essence and values of your business? Your logo design is a graphical representation of your company. In an instant, it tells your audience what your company is all about and helps sell your products or services. An outdated, or unprofessional logo design can send potential customers running to your competition. That’s why it’s important that an experienced professional with a deep understanding of branding creates a powerful logo design for your business.

If you’ve hired a professional graphic design company to create a custom logo for your business, you are sending a message to your customers that you care enough about your business to take care of their needs with the same professionalism. Our branding experts and team of designers will create a custom logo design that conveys your company’s essence, reflects the values and high quality offerings, and demonstrates what sets you apart from your competitors.

Time for a Logo Design Makeover?

Maybe your company has a timeless logo design—the most effective ones do. If this is the case and your customers have a long-standing emotional attachment to your brand, the equity it holds is precious. But—even the most iconic brands may give their logo a new look to signify a change in philosophy, a shift in offerings, or to show that they are relevant in today’s marketplace. Our graphic design team has the skills to take even the most quintessential logo design and enhance it to give it a more up-to-date look without losing its brand equity.   

On the other hand, if your logo appears outdated, you are in the process of repositioning your company, or a major change in ownership or merger is taking place, it may be time to consider a total logo redesign. The branding experts and graphic design team at Dunn and Rice Design will meet with you, analyze your current brand strategy and logo design, and make recommendations on whether or not it’s time to enhance your current logo or give it a totally new look.

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OUR LOGO DESIGN PROCESS

Discover, Research, Strategize

Dunn and Rice Design will meet with you to review your current branding, discuss your business goals, target audience, competitors, and vision for your new or enhanced logo design. Once we’ve done our competitive and industry research, we'll discuss possible approaches, then transform our ‘bright ideas’ into your new logo design concepts.    

Concept, Design, Refine

Several logo design concepts will be explored and and presented to you for consideration. You select your favorite logo, let us know if there are any changes that need to be made. We’ll refine your chosen logo and provide several color combinations and typographic options for you to choose from. A final logo design is chosen, any last-minute revisions are made, and your logo design is completed.

Finalize, Implement

After we receive approval on your new logo, we’ll prepare digital art in a variety of file formats for use in a variety of media. We’ll discuss your marketing goals, and recommend which tactics will give you the biggest return on your investment (ROI). We'll map out a long-term roll-out strategy that can be implemented over time to accommodate your budgetary needs.

Let’s Start Something

We pride ourselves on building genuine, lasting relationships with our clients. If we’ve captured your attention all the way to the end of the page, then you just may be ready to contact us.

Go For It!